THE W.H.O. HIRED A P.R. FIRM TO PERSUADE CELEBRITIES TO ESPOUSE THEIR PROPAGANDA — MONADNOCK REPORT

The whole of the “mainstream” narrative is just a manipulation of information, designed to make us think and act in unison, while true knowledge is suppressed and censored

via THE W.H.O. HIRED A P.R. FIRM TO PERSUADE CELEBRITIES TO ESPOUSE THEIR PROPAGANDA — MONADNOCK REPORT

Analysis by Dr. Joseph Mercola

Soft Power Plays for Hard-to-Swallow Dictates

Soft power is a term that refers to stealth influencing using celebrities and other social media influencers. Corbett presents the case of Tom Hanks and his wife Rita Wilson, who both reportedly tested positive for COVID-19 early on in the pandemic.

They dutifully “modeled” the desired behavior to get tested, self-quarantine and submit to continued observation for as long as necessary to ensure they didn’t spread it to anyone else. That’s one example of soft power.

Celebrities also put on a virtual “One World Together at Home” benefit concert to raise money for the WHO and rally the citizens of the world around the idea that we can get through this if we all just follow instructions and stay home.

In May, celebrities and social media influencers agreed to “pass the mic” by allowing the WHO and other pandemic response leaders, such as Dr. Anthony Fauci, to use their social media accounts to share their messages.

If you thought all of these things occurred more or less organically, you’d be wrong. The Daily Caller spilled the beans in the July 17, 2020, article4 “World Health Organization Hired PR Firm to Identify Celebrity ‘Influencers’ to Amplify Virus Messaging.” According to The Daily Caller:5

“The World Health Organization hired a high-powered public relations firm to seek out so-called influencers to help build trust in the organization’s coronavirus response.

WHO paid $135,000 to the firm Hill and Knowlton Strategies, according to documents6 filed under the Foreign Agents Registration Act … The contract earmarked $30,000 for ‘influencer identification,’ $65,000 for ‘message testing,’ and $40,000 for a ‘campaign plan framework.’

Hill and Knowlton … proposed identifying three tiers of influencers: celebrities with large social media followings, individuals with smaller but more engaged followings, and ‘hidden heroes,’ those users with slight followings but who ‘nevertheless shape and guide conversations.’”

[…]

https://articles.mercola.com/sites/articles/archive/2020/08/15/world-health-organization-endorsements.aspx?cid_source=prnl&cid_medium=email&cid_content=art1HL&cid=20200815Z1&mid=DM621231&rid=940804312

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