No noose is good noose

Fashion trend: Burberry says it was a “mistake”, but these mistakes are now so frequent that it amounts to a fashion trend.

  • In February 2019 – just earlier this month – it was Gucci with a blackface turtleneck sweater and the Katy Perry Collection with blackface shoes. Or maybe they just looked like blackface because Governor Northam of Virginia is sunk in a blackface scandal!
  • In December 2018 – just two months ago – it was Prada with handbag decorations that looked like monkeys from the Jim Crow Museum or some drunk colonialist Tintin cartoon.

Viral marketing: At this point it seems like fashion brands are just trolling Black Twitter to get free publicity. They might even welcome boycotts: whatever they lost in relatively few Black dollars (how many Black people wear Burberry?) would be more than made up for in yet more free publicity. It worked for President Trump.

-The Creep

3 comments

  1. I wish young Black people on twitter would wise up and stop giving free publicity to lame brands like Burberry. I see the same dynamic on Youtube. Some no-name Euro American with a new product will make a video attacking the vibrant Natural Hair community.

    Numerous Natural Hair Youtubers, then react with outrage. They make videos in response to the attack with links to the no-name Euro American’s video. Net effect: free publicity for some person or product not worth mentioning, much less buying.

    It is a fascinating dynamic that White people despise and fear Black people, yet feel a need to constantly watch and imitate Black people. I’ve read some White people talk about how ticked they are that they can’t break through on Black Twitter. Yet, like vampires, corporate America has figured out a way to feed on the vitality of Black people on social networks.

    1. interesting. i never knew about the natural hair community.

  2. The Natural Hair community on Youtube and blogs has been going strong since the early 2000s. The community mainly consists of Black women from the USA, UK, Caribbean region and Europe sharing info on how to care for African textured hair.

    On the rare occasion when I see a video from a European or Asian discussing hair care, I notice many of them have borrowed terminology and techniques from Natural Hair Youtubers. They will sprinkle in terms like:

    ◎ “big chop” = when Black women cut off their relaxed hair to start their natural hair journey

    ◎ “curls popping” = when Naturalistas style their hair to emphasize their natural texture; from curls to coils and minimize frizz

    ◎ “bantu knots” = a hair twisting technique (I’ve even seen this on Asian hair videos!)

    ◎ “juicy” = Black hair that is ultra-moisturized

    ◎ “finger coils” = a hair stying technique

    This is one of the most prolific member of that niche:

    Hated and imitated. What a life….

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